branding & 
logo design

As part of ALINE’s full brand-development process, we work with clients to create the imagery and text that help tell your organization’s story. From icons to fonts, images to colors, our skilled designers create the look and feel of your brand in a way that connects with your audiences.

All of our branding design starts with research and the creation of key foundational documents. Once we understand your organization, its goals and its audiences, we can then create the icons, colors and text that capture what makes your organization unique. Our process includes various logo explorations, color explorations, and tagline creation, as well as a full logo-usage guidelines sheet and all necessary files for digital and print usage.

And ALINE doesn't wash our hands and walk away once we launch a new brand. ALINE recognizes that the best brands have long-lasting resonance. So we provide tools that continually monitor and assess the effectiveness of the brands we create, adapting as needed and always delivering fresh, smart messaging to your audiences.

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