branding & logo design*

All of our branding starts with research and the creation of key foundational documents. Once we understand your organization, its goals and its audiences, we can create the icons, colors and text that communicate what makes your organization unique. Our process includes various logo explorations, color explorations, and tagline creation, as well as a full logo-usage guidelines sheet and all necessary files for digital and print usage.

But ALINE doesn't wash our hands and walk away once we launch a new brand! Rather than giving you a logo and signing off, ALINE stays with you to help launch your new identity out into the world. Our additional roll-out services help introduce and deploy your brand across all listings and platforms, as well as update print materials such as business cards, letterhead/stationery, signage and more!

Lastly, we recognize the best brands have long-lasting resonance. So, we continually monitor and assess the effectiveness of the brands we create, adapting as needed to continue staying relevant to your audience.