social media strategy

Social media might seem easy — even your grandma is doing it — but a great social media account actually requires a lot of work.

Before you make a single post, you should know  who you're trying to engage, what keywords they are searching for, and what platforms they prefer — in other words, you need a strategy.

Few businesses or organizations have the time, resources or staff to do the research necessary to develop a social media strategy. So they spin their wheels, perhaps throwing up a social media post every now and then and wondering why it's not translating into more business. ALINE has the expertise and experience to develop a social media strategy — including recommended platforms, post design, content, scheduling and budget — that will translate into more engagement and, ultimately, more customers.

To Get Social, Start Here