Brown Packing

The Need

Brown Packing has been part of the Gaffney community since 1930. When they, like many other manufacturers in the area, experienced a shortage of workers after 2020, they reached out to ALINE to develop and launch a hiring strategy. But as ALINE began our work, it became clear that in order to attract employees, we needed to better tell the Brown Packing story.

The Solution

To be successful in recruiting new employees, Brown Packing needed to highlight what makes them one of the best places to work in Gaffney. They have a compelling story to tell, based in history, promoting community, supporting a strong culture and cultivating a great workplace. ALINE worked to tell this story by taking new photos, helping roll out a new brand, building a new website, creating video testimonials, and running social media and print campaigns. The result was a sharp increase in job applications among qualified candidates.