Building a brand for a trusted roofing partner

Project Overview

Cannon initially came to us wanting a way to support their new sales force with leave-behind print collateral that helped overview their services to potential clients. But with a new emphasis on residential roofing leads, Cannon recognized their need for an updated and upgraded website to field inquiries from home and business owners in need of their services. Cannon needed a fresh look to match the excellence and quality service they provide for their clients. Dynamic images of the Cannon team in action coupled with a bold, new design for their website and their first ever active presence on social media launched them into a whole new era of marketing.

The Work

Website Design, Print Design, Custom Photography, Lead Generation, Marketing for Recruitment, PPC & Social Media Ads, Social Media Strategy & Design.

15863

new website visitors

557

residential roofing leads from ALINE managed campaigns

19

online job applications submitted

"We have been working with ALINE for nearly 12 months and cannot be happier with their team. We are seeing the results we expected!"

Cannon Roofing

Visual Identity

Cannon already had a logo, and lots of potential for a strong brand. But their storytelling lacked implementation and their visuals lacked consistency. Capitalizing on their existing assets, the ALINE team was able to build out a powerful visual identity across all channels to match their existing logo and color scheme. Grays, whites and blues paired with bold roof-like shapes now help define and distinguish the Cannon name.

Capturing Cannon

As a company that prioritizes its clients and excellent customer service, the people of Cannon Roofing are vital to their success. However, before partnering with ALINE, their former website and marketing materials failed to feature faces of any kind. So, capturing custom photography was at the top of the list of priorities for ALINE to tackle first. Introducing their many smiling team members to Cannon's website and other collateral brought a vital personal touch to their marketing.

Let's Chat

Ready to take your organization to the next level? Let's discuss your goals and how we can help you achieve them! Contact ALINE for a free consultation.