Movement 2030

An Award-Winning Nonprofit Brand

Movement 2030

The Need

As a new Spartanburg nonprofit ready to make a splash, Movement 2030 came to us in need of a holistic brand that would garner quick, widescale attention throughout the community.

 

The Solution

The ALINE team provided a series of award-winning deliverables, starting with a stunning, visually compelling new logo with an informative website and printed brochure to match.

ALINE Delivered:

Movement 2030 Print - Large Screens
Movement 2030 Print - Small Screens
Movement 2030 Print - Small Screens
Brand Rollout and Website

The Movement Brand

Clear from its name, the Movement logo needed to encapsulate just that—movement and momentum in our city and among its people. With their sweeping plan to dramatically advance economic mobility and educational attainment among the next generation, the Movement brand needed to be youthful and energetic. The rounded, abstract shapes used end up coming together to create the appearance of building block toys or puzzles. Other forms within reference a rainbow symbolizing unity and hope, a sun symbolizing the future, a check or data point representing the initiative's data-driven approach, or a child raising her hand as if in victory or to answer a question. Each viewer might come away with something different, which makes for a compelling end result for an initiative that aims to support all members of the community.

Movement 2030 Website
Movement 2030 Mobile Site
Movement 2030 Flags and Enamel Pin
Movement 2030 Flags and Enamel Pin
Movement 2030 Tote

Building on the Brand

A logo that could easily be implemented and recognized across Spartanburg was just the first building block. ALINE delivered an award-winning website and printed brochure to help inform and educate Movement 2030's growing audience of supporters on their important work across the county.

Movement 2030 Collateral
Movement 2030 Collateral
Movement 2030 Final Image

ALINE

485 S Pine Street
Spartanburg, SC 29302
864.381.8860

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ALINE, A Marketing Company

A full-service digital marketing and web development agency based in Spartanburg, S.C., ALINE helps organizations, people and communities grow. We partner with companies and nonprofits to authentically tell their stories and reach their goals through turnkey marketing solutions, including web design, search engine optimization (SEO), logo and brand development, social media strategy, print design and more.

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