485 S Pine Street
Spartanburg, SC 29302
864.381.8860

ALINE is a full-service digital marketing and website development company in Spartanburg, ALINE elevates brands, people and community. We partner with our clients to design and build websites that are unique, engaging and scalable; develop mobile-friendly and responsive sites; and craft interactive strategies that address search engine optimization (SEO), social media, email marketing with a holistic approach. Our custom website design and digital marketing strategies differentiate our clients from the pack.

Spartanburg Preparatory School

Creating Community Brand Recognition

The Need

The Spartanburg Preparatory School had a goal of establishing brand recognition in the Spartanburg community, with the hopes of attracting potential students and families.

The Solution

ALINE compiled a set of strategic design recommendations to help boost the school's admissions process using eye-grabbing visuals and curiosity-piquing messaging that work together to convey the school’s mission, heart and relevance.

ALINE Delivered:

Branding the Admissions Funnel

We understood that—from start to finish—the SPS admissions process should feel supportive and individualized. Therefore, the intention behind our strategic recommendations for the school's admissions materials was to foster thoughtful and intentional interactions and engagement with prospective students and their families.

Recommended tactics included follow-up postcards with handwritten notes that provide a personal touch and promote a true family feel, and other print materials designed to answer FAQs.

SPS Brand Awareness & Pride

In addition to establishing brand recognition using digital ads and the exterior of the school building and displays in other prominent public locations, we also wanted to highlight the importance of moving an SPS family from simply attending the school to promoting the school in their community as Brand Ambassadors.

As part of our strategic recommendations, the ALINE team designed school swag, yard signs, and other branded merch and gear to aid in this effort.