Serving up consistent marketing for Wade's Restaurant

Project Overview

Throughout its longstanding history as a Spartanburg landmark, Wade's Restaurant has navigated an ever-evolving marketing landscape. Wade's needed a strategic plan to keep their website relevant for guests, promote their growing menu of frozen, take-home foods and attract new employees...all while paying tribute to their legacy and historic roots. The ALINE team utilized refreshed photography and a dynamic page design to deliver a first-in-class website highlighting Wade's history, values, and food like never before. We also delivered on fresh print materials, like menus and corresponding table graphics, as well as an E-Blast template.

The Work

Brand Development, Website Design, Custom Photography, Print Design, Email Marketing, Digital & Print Ads

297099

website visitors

184401

organic search visitors

142654

clicks to order online

"We needed a new website and ALINE made it happen for us! The entire ALINE team was attentive to our needs and so easy to work with. Their passion for doing great work was very appreciated!

Wade's Restaurant

Bringing Wade's to Digital Life

From the quality of their food to the warmth of their staff, we want everyone to get a taste of the treasure Wade's truly is. So, it was important that their new site effectively display and organize information into streamlined, dynamic pages that inspire a visit and encourage customers to quickly find what they need. A mobile-friendly version of the site was also crucial, as on-the-go diners seek to eat at Wade's, or place a to-go or delivery order. ALINE utilized large fonts, standout buttons, and heavily designed page elements and backgrounds to make each page reflect the Wade's brand in fun, engaging and different ways.

A year of growth

In 2024, Wade's saw a consistent increase in year-over-year website traffic as a result of ALINE's digital ad campaign strategies:

4%

increase in total website users (297,099)

13%

increase in organic searches (184,401)

Depicting A Local Treasure

Because it isn't hard to capture the heartbeat of Wade's (their tasty food and smiling faces), new photos featuring the warm and friendly staff and delicious entrees were a must. We used simply-plated dishes and natural light to showcase the appetizing food and highlight the wonderful atmosphere. These custom images have come in handy just about everywhere, from the website to E-blasts to social media.

Let's Chat

Ready to take your organization to the next level? Let's discuss your goals and how we can help you achieve them! Contact ALINE for a free consultation.