So, you need to ramp up your recruiting efforts? You may be ready to post a new job on your website or run Facebook ads promoting open positions. But if you’re starting with the job listing, you’re trying to begin at the end. A good recruitment strategy starts long before a job is posted.
This story should be told throughout your entire marketing strategy, which may include internal communication, your website, social media, emails, client communications, and more. But what is your company's story, and why does this matter so much when hiring?
For some organizations, this story may focus on its history, founders or the story of its growth. For others, the story could be about the company’s special role in its hometown, or about a set of values all the employees share.
Employees are motivated by so much more than money. Highly-ranked motivational factors for workers include positive peer groups and feeling like they’re doing good in the world, which are both stories a brand can tell. And the benefits employees seek are about more than health care and retirement.
If you’re ready to tell your story in a way that attracts more and better applicants for jobs, start with these steps.
We’re helping lots of brands tell their stories and improve their recruitment and lead-generation efforts.
We’d be happy to help you, too.
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